The 3DO Magazine Ad Campaign...

All general 3DO chat here please.

Moderators: 3DO Experience, Devin, Bas, 3DOKid

Post Reply
User avatar
Mobius
3DO ZERO USER
Posts: 625
Joined: Wed Jan 17, 2007 8:10 pm
Location: Chicago, IL
Contact:

The 3DO Magazine Ad Campaign...

Post by Mobius » Sun Jul 08, 2007 3:19 pm

...was really pretty bad. It falls for every mid-90s marketing cliche ever. It's got the "hip slang" obviously written by someone in their 30s, the X-TREME attitude, and the high-angle big-head shots of people with crazy expressions on their faces.

The 3DO archivists around here will want these for posterity. Everyone else, just point and laugh.

http://www.errormacro.com/2007/07/the_s ... al_3do.php

User avatar
Gir Draxa
3DO ZERO USER
Posts: 243
Joined: Sat Feb 10, 2007 8:34 pm
Location: USA (occasionally Thailand)
Contact:

Post by Gir Draxa » Sun Jul 08, 2007 7:14 pm

I agree. Most American and UK ads I've seen miss the point. But then I'm thinking they weren't marketing it just for kids, but trying to blend "for the kids" & for the "hip 20-30 year old" and they failed miserably.

Check out the partial upload of the Japanese 3DO mag I did. They had it marketed about right with their game ads.

As we all know, you can spout technical knowledge all you want, but its not going to impress anyone if you don't have the games. Sega had the superior system by far to the NES in the Master System, but the games and licenses weren't there. (But of course we all know that Sega couldn't market their way out of a paperbag.)

Drax
CEO of The (in search of a home) CD-i & 3DO Collectives

Just slightly behind at being ahead of our time!

User avatar
3DOKid
3DO ZONE ADMIN
Posts: 4683
Joined: Sat Jan 13, 2007 4:21 pm
Location: Cambridgeshire, UK
Contact:

Post by 3DOKid » Sun Jul 08, 2007 11:54 pm

I think it's always going to be tough for the hardware vendors. People want the games right? The hardware, for most people at least, is irrelevant. SO in fairness - what, as a console maker, are you going to say? You have to market, but no-one is really interested in the technicalities that make you hardware great!

User avatar
3DO Experience
3DO ZONE ADMIN
Posts: 3686
Joined: Sun Jun 24, 2007 8:47 am
Location: U.S.A.

Post by 3DO Experience » Mon Jul 09, 2007 12:20 am

Hey, what's that game called ISIS ? I don't recall it, and it doesn't seem to be in my collection.
"Wait. You don't have a bag of charcoal in your gaming room???"

User avatar
Mobius
3DO ZERO USER
Posts: 625
Joined: Wed Jan 17, 2007 8:10 pm
Location: Chicago, IL
Contact:

Post by Mobius » Mon Jul 09, 2007 12:24 am

3DOKid wrote:I think it's always going to be tough for the hardware vendors. People want the games right? The hardware, for most people at least, is irrelevant. SO in fairness - what, as a console maker, are you going to say? You have to market, but no-one is really interested in the technicalities that make you hardware great!
Except these ads all feature games!

User avatar
3DOKid
3DO ZONE ADMIN
Posts: 4683
Joined: Sat Jan 13, 2007 4:21 pm
Location: Cambridgeshire, UK
Contact:

Post by 3DOKid » Mon Jul 09, 2007 12:43 am

I'm having difficult focusing right now .... pfftt.

User avatar
Gir Draxa
3DO ZERO USER
Posts: 243
Joined: Sat Feb 10, 2007 8:34 pm
Location: USA (occasionally Thailand)
Contact:

Post by Gir Draxa » Mon Jul 09, 2007 2:07 am

3DO Experience wrote:Hey, what's that game called ISIS ? I don't recall it, and it doesn't seem to be in my collection.
Isis is one of the last generation 3DO titles that were clones of MYST. Only a handful are known to exist.

Drax
CEO of The (in search of a home) CD-i & 3DO Collectives

Just slightly behind at being ahead of our time!

User avatar
bonefish
3DO ZERO USER
Posts: 351
Joined: Thu Mar 22, 2007 9:22 pm

Post by bonefish » Mon Jul 09, 2007 3:41 am

I didn't think those ads were too bad. Most ads were like that at the time. At least they weren't those sega vs nintendo bashing fests.

User avatar
Mobius
3DO ZERO USER
Posts: 625
Joined: Wed Jan 17, 2007 8:10 pm
Location: Chicago, IL
Contact:

Post by Mobius » Mon Jul 09, 2007 4:15 am

bonefish wrote:I didn't think those ads were too bad. Most ads were like that at the time. At least they weren't those sega vs nintendo bashing fests.
No way, man! Those were a ton of fun!

User avatar
Trev
3DO ZONE MOD
Posts: 4033
Joined: Thu Jan 25, 2007 7:19 pm
Location: States
Contact:

Post by Trev » Wed Jul 11, 2007 9:46 pm

I thought the 'We got it ... they dont' ad was very good at highlighting the great 3DO exclusive games (before Studio 3DO drowned in a sea of 'Army Men' trash) Sadly, it was too late in the consoles life to make much of an impact.

Post Reply